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Cello Square
Brand Story

Samsung SDS' Digital Forwarding Service, Cello Square

Join Cello Square on your
digital logistics journey!

Starting in 2012, Samsung SDS has been operating IT-based logistics services in major global regions based on its logistics operation platform named "Cello".
In 2021, Samsung SDS launched a digital logistics service "Cello Square" based on its accumulated expertise and know-how.

Cello Square brand was created by combining "Cello", a core of Samsung SDS' digital logistics DNA, and "Square", an open space for meeting customers.
Samsung SDS aims to expand the scope of digital innovation from operational innovation to customer experience innovation.

With Cello Square offering differentiated services to global customers through endless digital innovation, Samsung SDS will propose a new paradigm in the logistics industry.

Samsung SDS Cello Square brand story, digital logistics journey

Click on Logistics

The tagline of Cello Square is "Click on Logistics",
which entails Cello Square's commitment to providing a one-stop
digital logistics service with just a single click.

Samsung SDS cello square tagline, introducing one-stop digital logistics with one click

Visual Identity

Cello Square's visual identity starts from the Square Element,
which combines "C" of "Cello" and "Square" that signifies an open space.

Key visual Visual identity of the Samsung SDS cello square brand
Icon Samsung SDS cello square brand icon
BI & Logo

We would like to introduce Cello Square's signature logo and icon.

Download the BI Logo Download Brand Icon

The brand icon is developed by Samsung SDS.
It can used freely.
However, any modification or distribution of images after arbitrary processing is not permitted.