White Papers E-commerce Business Strategies in Response to Uncertain U.S. Economic Outlook in 2024

In 2024, a lower growth rate compared to 2023 is predicted, indicating a slowdown in growth. This is expected to have various impacts on e-commerce. Economic changes in the U.S. can have complex effects on e-commerce consumers in various areas, from preferences to expectations regarding purchased items. E-commerce sellers and businesses that proactively adapt to these changes, adjust business strategies for the value, quality, and satisfaction of their products, can navigate through uncertainties and strengthen themselves in the long run, even in challenging business environments.

This white paper reviews key economic indicators that e-commerce sellers should carefully examine and explore the areas they need to address in response.